A bit about us :

RupeePower is India's most extensive marketplace for loans, credit card and other personal finance product offers.

As a customer, you can instantly compare personalized loan / card offers from over 15 lenders (Banks, NBFCs and HFCs), apply online and also get an instant in-principle approval.

Our goal is to be the one-stop personal finance platform for Indian consumers, bringing Personal Financial Planning, Credit, Insurance and Investment products under one roof. And most importantly, be able to maintain neutrality to help our customers make the best personal finance decisions. We have tied up with leading financial institutions and implemented their product offers, rules, criteria & processes to provide customers the best financial options every time they visit RupeePower.com

As a lender, you can benefit from our omni-channel customer acquisition, decisioning and underwriting platforms. We provide white-labeled solutions on a SaaS platform, that allows you to start instant, paper-less disbursal of loans and credit products in a jiffy.

Rupeepower has helped India's largest bank and many other across India and South Asia in digitising their customer acquisition process, thereby freeing up valuable resources across sales, operations and credit functions, while considerably reducing the average turnaround time.

Our Mission

  • To empower individuals and families to make informed, efficient and optimal financial decisions.

  • To enable financial institutions derive value from their online platforms and target consumers in a relevant manner

  • To build value for our investors with our ability to spot opportunities at the intersection of finance & technology and with our relentless execution.

  • To create a high octane organization that offers the best opportunities for professionals aspiring to create disruptive innovation in the world of credit and finance.

Our Team

We are a team of motivated achievers with a mission to enable smarter financial decisions by our customers and for financial institutions to reach out to our customers better, by leveraging on our expertise in banking, technology, credit and analytics. Our leadership team comprises of IIT and ISB alumni, with rich experience in banking, consumer finance, internet technology and financial markets.

We strive to stay nimble & true and our focus is constantly on solving our customer's needs and making retail finance more efficient. Speed, Innovation and Integrity are what we identify ourselves with.


  • "using an online tool and algorithms that work in the background, RupeePower gives users the ability to apply for loans that will take many no more than 5 minutes to get approved."

    May 1, 2015
  • Founded in 2011, RupeePower has enabled Rs.1,500 crore of credit disbursal during fiscal year 2014-15 and expects to disburse close to Rs.6,000 crore of credit in the next 24 months.

    May 1, 2015

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